YTV

For YTV's new launch in November 2007, Maya created an integrated advertising campaign featuring a complete brand redesign, including a new logo, new website, and a buzz campaign that evolved from stickers to teaser ads to full-size posters. The advertising ultimately culminated in a launch party for the organization before their first week of new shows.

Night at the Kasbah

Night at the Kasbah was a gigantic $5,000 event thrown by the Yale Bellydance Society, the Yale Friends of Turkey, the Yale Friends of Israel, and the UOFC, among many other groups. Maya created a three-week-long advertising experience for Kasbah, with three series of posters, a photoshoot featuring the alluring bellydancers, and even custom-designed Facebook and email flyers. Kasbah was a smashing success, with over 1,500 students attending.

Safari Semi

The Sophomore Class Council wanted to get the word out on their new dance party, Safari Semi, in a classy but relaxed way. Maya delivered with a series of simple and humorous ads that drew attention to the event's self-conscious campiness.

Guild of Carillonneurs

The Guild of Carillonneurs needed a fashionable and expressive packet designed for their summer exhibition; Maya was happy to comply.

View the finished brochure here.